Bruins name Steve Howard as new head coach
May 1, 2017
Steve Howard was the NA3HL Coach of the Year during the 2013-14 season.
The Austin Bruins, proud members of the North American Hockey League (NAHL), have announced that they have hired Steve Howard as their new head coach and general manager. Howard becomes the third head coach in Bruins history following Kyle Grabowski’s departure two weeks ago.
Howard has spent the last three seasons as the assistant for the USHL’s Waterloo Black Hawks, coaching under longtime bench boss P.K. O’Handley.
“We are tremendously excited for Steve,” said O’Handley. “On behalf of the Black Hawks organization, I would like to congratulate Steve. His enthusiasm for the game shines through whether he is working with young kids, NHL Draft prospects, or talking with Black Hawks fans.”
Prior to coaching in Waterloo, Howard was the head-man for the Flint Junior Generals of the NA3HL and saw great success, coaching them to a two-year regular season record of 69-21-4. He led the Generals to an Eastern Division Championship and an appearance in the USA Hockey Tier III National Junior Tournament and was named NA3HL Coach of the Year in 2013-14.
Howard stressed his appreciation for the Black Hawks and excitement for joining the Bruins. “I would like to thank the entire organization. Black Hawks ownership, staff, fans, and players are proud of Waterloo’s status as an elite junior hockey destination in North America, and they take the ‘once a Hawk, always a Hawk’ sentiment seriously. It is something I am proud to have been part of,” he said. “I’m looking forward to the opportunity to work for the Bruins – an organization that has had a lot of success in recent years. I’m excited to work with such a great staff in Keenan Kelly, Brad Clayton and Howie Borden. I want to thank owners Mike Cooper and Craig Patrick for the opportunity.”
Howard, 38 years old, hails from Burton, Michigan and has been well-traveled as both a player and coach. He began his playing career in the NAHL, spending time with the Gaylord Grizzlies and Danville Wings in 1997-98. After stints in the OPJHL and SEHL, Howard played one season collegiately at DIII SUNY Brockport (Rochester, NY). He then spent the next seven seasons playing minor league hockey including stints in the ECHL, SPHL, and even internationally, playing the final two seasons of his pro career in Holland. Howard isn’t a stranger to Minnesota, as he spent the four years following his retirement in the Minnesota Advancement Program (MAP), “providing direction, training, & advancement for elite hockey players in Minnesota.”
“We’re very excited to have Steve come on board as our Head Coach/GM,” said Bruins owner Craig Patrick. “His playing experience along with his head coaching and recent USHL tenure in Waterloo are a huge plus for us. Steve has great connections at all levels and has a reputation for putting a tough, high caliber team on the ice.”
“I think Austin is the perfect Junior hockey town,” Howard said. “I love [Riverside] Arena and the overall atmosphere.”
Howard says fans should expect a physical brand of hockey on the ice in 2017-18, as the Bruins seek a return to the Robertson Cup Playoffs. “We want to be a team that our opponents don’t enjoy playing against,” he said. “Guys are going to stand up for one another out there.”
Howard will join the Bruins at the conclusion of Waterloo’s playoff run. The Black Hawks are currently taking on Sioux City in the Western Conference Final.