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NA3HL approves sale and relocation of Flint to La Crosse, WI

May 6, 2014
The North American 3 Hockey League (NA3HL) has announced that its Board of Governors has approved the sale and relocation of the Flint Junior Generals membership to La Crosse, Wisconsin for the 2014-15 season. The team will be known as the La Crosse Freeze and will be under the ownership of Michelle Bryant, who also is the Owner and Governor for the NAHL’s Coulee Region Chill based out of Onalaska, Wisconsin. The sale and relocation was also approved by USA Hockey in April.
 
The La Crosse Freeze will play out of Green Island Ice Arena in La Crosse, Wisconsin. The team has not yet named a head coach, although several have been interviewed and an announcement is expected by the end of the week. 
 
Bryant indicated that the Freeze will partner with their NAHL club, the Coulee Region Chill, which plays about 15-20 minutes away at the Onalaska Omni Center.   “We want our NA3HL team to be an extension of our Chill brand and to have the primary focus of player development," said Bryant. “We not only want to develop players to have the opportunity to play for the Chill NAHL club, but also any club in the NAHL or upper levels of junior hockey."  
 
Bryant continued…"We had many serious injuries this season with our NAHL team that having players in our system already will be very significant. Having an NA3HL team in La Crosse will only help to grow awareness of hockey in the Coulee Region area."
 
Because of the move westward, the team, who played in the East Division in the NA3HL last season, will now play in the Central Division as the La Crosse Freeze in 2014-15. A final NA3HL Divisional alignment will be announced on a later date.
 
“We have had multiple success stories now of common ownership operating both an NAHL and an NA3HL teams and we are confident that the La Crosse Freeze will fall into that category. This relocation to Wisconsin provides hockey players an ideal platform and opportunity to develop and great entertainment for local fans,” said NA3HL President Mark Frankenfeld. “La Crosse has a committed and dedicated owner in Michelle Bryant, who has the expertise and drive to make it a success.”
 
Chill season and flex ticket holders will gain free admission to the Freeze games while all other tickets will be available for $5.  “We as an organization feel that this will open up opportunities to a large population of people in La Crosse that may have not ever been to a junior hockey game before,” said Bryant.
 
 
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